Who is Left Brain + Right Brain?
Left Brain + Right Brain’s leadership team brings together a combined work experience that covers tourism, immigration, medical, retail, energy, IT, hosting, MarTech, FinTech, InsurTech, SaaS, real estate, data, financial services, IoT, professional sports, cyber security, intelligent transportation, AI, and the public sector. We specialize in working with customers from MENA and LATAM markets.
Our mission is to empower companies seeking growth in new markets using data-driven lean methods to achieve a realistic, timely, and quantifiable return on investment.
“If you change the way you look at your data, the data you look at changes.”
Jeremy is a digital executive, business school professor, non-profit board member, and technology consultant with over 20 years of experience in both the corporate and startup worlds. He has acted as a Digital Transformation Consultant for several Fortune 500 brands and has also helped struggling small businesses turn themselves around into profitability. His international experience has brought him to APAC, EMEA, MENA and LATAM, where he helped grow business from ideation into successful enterprises.
David is an accomplished senior business development executive and entrepreneur who has both built successful startups from the revenue zero and helped large global enterprises enter new markets and verticals. By leveraging existing long-term relationships and forging strategic alliances, David has created success in multiple industries, including pro sports, intelligent transportation, IoT, cloud, cyber security, and most recently AI.
Digital marketing consultant, business coach, and instructor with 15+ years helping small businesses, startups and aspiring entrepreneurs achieve profit and growth. Known for his charisma, charm and technical marketing brilliance, Yusuf has quickly become the go-to marketing technologist and technical expert for all areas of digital marketing among his peers. Yusuf’s been a frequent lecturer at colleges and universities in both the United States and internationally, but is best known for his 300+ online lectures in the area of digital marketing and online business. Currently, he is the CMO of Left Brain + Right Brain and owner of Online Business Owners. Previously, Yusuf spent years as a technical support manager managing accounts from mid-market to Fortune 500 businesses across the US. Throughout the week, you will find Yusuf running pro-bono and volunteer workshops for local businesses and doing what he loves most, helping others achieve their goals.
What inspired Left Brain + Right Brain
In a transforming digital world, we continue to focus on building our skills and practical knowledge of business practices, business processes and technology in order to help our customers achieve growth and profitability by affecting change at the organization level. This meant improving their technology, redefining their business strategies, and refining their business operations. We still believe this approach is valid but it has proven only to be a short-term accomplishment. To their fulfilment, our efforts to change businesses did result in immediate growth, efficiency and profitability. But unfortunately, that only lasted until the company goals had changed. Once a new direction was put in place, these companies did not have the know-how to adjust and pivot with the new issues they were facing. They fell back on their habits and focused again on changing systems instead of changing their own approach. They focused only on changing what’s around them, rather than themselves.
Through the development of the philosophy behind Left Brain + Right Brain, we learned that in order to change a business for the long-term, we had to first focus on changing the way employees worked. We believe that long-term change starts with changing the way people think, the way they approach a problem, the way they gather information, the way they interpret information, the way they execute that information, and the way they share information. We believe that by adopting the philosophy of Left Brain + Right Brain, we can help people and companies pursue a people-first focus, and with that knowledge, we can truly affect change with the people within companies and create growth and profitability within companies for the long-term.
Be able to use your left brain and your right brain. It's not just about KPIs, but also about customer experience.